Prada focuses generational transition on artisans, expanding production and workforce in Italy
TORGIANO, Italy (AP) — The Prada Group is expanding its production footprint in Italy, including dozens of new jobs at its knitwear factory in Umbria, leaning into “Made in Italy” as integral to the brand’s ethos and developing new artisanal talent to ease the luxury group through a generational shift in its workforce.
Prada CEO Andrea Guerra, who was brought in last year as part of the generational change in family-run Prada’s management, said at an unveiling of the expanded plant Tuesday that the company is investing 60 million euros ($65million) in production this year.
At Torgiano, Prada has added 30 new jobs this year, alongside 65 last year, bringing the workforce to some 220 employees, mostly women, to create knitwear for the Prada and Miu Miu brands, a key category for the group. The site had just 39 employees when Prada bought it in 2001.
Related articles
- Gaza’s vital Rafah crossing remained closed Wednesday after Israeli forces seized it the day before.2024-05-09
Olympic flame sets sail from Greece to France
The Olympic flame for Paris 2024 began its journey from Greece's Piraeus port to France on Satur2024-05-09Liverpool's title hopes hit by 2
Liverpool's title hopes in the Premier League suffered a massive blow on Wednesday night as they2024-05-09How Rageh Omaar refused ITV chiefs' request to hand his bulletin over to a stand
ITV news bosses tried to get its presenter Rageh Omaar to hand over his bulletin to a stand-in ancho2024-05-09New Jersey deadbeat dad's final sickening act as strangers fought to save his six
A New Jersey father accused of abusing his six-year old son to death allegedly abandoned the boy in2024-05-09- NEW YORK (AP) — From New York to California, students protesting the Israel-Hamas war slept in tents2024-05-09
atest comment